Story

In Vita Aeterna is Latin for “in eternal life.” It’s the one thing nobody gets.

You get a certain number of days, and nobody tells you how many. Most of them are ordinary, like a Tuesday, or a dinner with people you assume you’ll always get to see.

If life went on forever, none of that would be worth much. You could always do it later. The fact that it ends is what makes it count.

So we named the brand after the thing we can’t have, and put it on a sweatshirt made for ordinary days. That’s most of them.

In Vita Aeterna started in New York.

See the sweatshirt

Privacy Policy

Effective date: November 14, 2026

Who we are

This site is run by its owner, Daniel Kang, doing business as In Vita Aeterna, based in New York. Email: invitaaeternacontact@gmail.com.

What we collect

• If you join the list: your email address and the fact that you agreed to receive our emails.
• If you use the contact form or email us: your name, email address and message.
• When sales open and you place an order: your name, email address, shipping address and order history. Card details go straight to our payment processor. We never see or store them.
• Our web host may record technical data such as IP address, browser type and pages requested, to keep the site running and secure.

We do not ask for your age, date of birth, gender or phone number.

Saved items and the bag are stored only in your browser and are never sent to us.

Why we use it

• To reply when you write to us.
• To send the emails you opted into. Every email has an unsubscribe link.
• When sales open, to process and ship orders and to handle the cases in our Returns & Refunds policy.
• To keep the site working and secure.

Who we share it with

We share personal information only with service providers that help us run the shop: a payment processor, a shipping carrier, an email service and our web host. They may use it only to provide their service to us. We don't sell personal information, and we don't share it for advertising. We don't use advertising pixels.

How long we keep it

We keep your list email until you unsubscribe. We keep contact messages for 24 months. We keep order records for as long as tax and accounting law requires.

How we protect it

We use reasonable safeguards, including HTTPS and a hosted checkout once sales open, and we never store card details. Access to our accounts is limited to the owner. If a security breach affects your personal information, we will notify you as New York law requires.

Your choices

You can ask us to show you the personal information we hold about you, correct it or delete it. You can stop our emails at any time with the unsubscribe link or by writing to us.

To make a request, email invitaaeternacontact@gmail.com. We will respond within 5–7 business days.

Children

This site is not directed to children under 13, and we don't knowingly collect personal information from them. If you think a child under 13 has given us information, email us and we will delete it.

Cookies

See our Cookie Policy.

Changes

If we change this policy, we will update the effective date above. If a change is significant, we will also tell people on our email list.

Terms & Conditions

Effective date: November 14, 2026

Who we are

This site and shop are run by its owner, Daniel Kang, doing business as In Vita Aeterna, a New York business. Email: invitaaeternacontact@gmail.com. By using this site you agree to these terms.

Who can use the site

You must be at least 13 to use this site. If you are under 18, a parent or guardian must make or approve any purchase.

Products and colors

We try to show our products accurately. Colors can look different from screen to screen, so the color you receive may vary a little from what you see.

Prices and errors

Prices are shown in US dollars. If a product is listed at the wrong price by mistake, we may cancel the order and refund you in full, even after we have confirmed it. Adding an item to the bag doesn't place an order or reserve it.

Payment

Payments are handled by a third-party payment processor. We never receive or store your full card details.

Shipping and risk of loss

See our Shipping Policy. Risk of loss passes to you when the order is delivered.

Returns and refunds

All sales are final. See Returns & Refunds.

Our content

The name In Vita Aeterna, our wordmark, photos and text belong to us. You may not copy or use them for commercial purposes without our written permission.

Using the site

Don't try to break or overload the site, and don't use it to break the law.

Warranties and liability

The site is provided as it is. To the extent the law allows, we make no warranties beyond those the law requires, and we are not liable for indirect or consequential losses. Our total liability for any order is limited to the amount you paid for it. Nothing in these terms limits rights you have under consumer protection law.

Governing law

These terms are governed by the laws of the State of New York. Any dispute will be handled by the state or federal courts located in New York.

Changes

We may update these terms. The effective date above shows when they last changed. Orders are governed by the terms in place when you placed them.

Contact

Email invitaaeternacontact@gmail.com.

Cookie Policy

Effective date: November 14, 2026

What we store

This site sets no cookies. It stores up to three items in your browser's local storage: your cookie choice, and, only if you use them, your saved colors and your bag. They are strictly necessary for things you asked the site to do, so they don't need your consent, and they are never sent to us.

Analytics

No analytics are installed. If we add them, they will stay off until you switch them on, and we will list them here first.

Third parties

The site loads nothing from other companies. Fonts and images are served from this site.

Changing your choice

Use the “Cookie settings” button at the bottom of any page. You can also clear your browser's site data.

Contact

Questions: invitaaeternacontact@gmail.com.

Returns & Refunds

Effective date: November 14, 2026

If we cancel or can't ship your order

If we cancel your order or can't ship it, we refund you in full within 7 working days. If shipping is delayed, we email you with a new date and give you the option to cancel for a full refund.

If your order arrives wrong, damaged or defective

If your order arrives wrong, damaged or defective, email invitaaeternacontact@gmail.com within 7 days of delivery with your order number and photos. We will replace the item or refund it.

Your rights

Nothing in this policy limits any rights you have under law.

A written copy of this policy is available on request.

To reach us about an order, email invitaaeternacontact@gmail.com.

Shipping Policy

Effective date: November 14, 2026

We aren't taking orders yet. Once we are, this is how shipping will work.

When your order ships

We will ship within the time stated at checkout. If no time is stated, we will ship within 30 days of your order.

Delays

If we can't ship on time, we will email you with a new date and give you the option to cancel for a full refund. If you cancel, we refund you within 7 working days.

Where we ship

We ship within the United States only.

Costs

Shipping costs are calculated at checkout and shown before you pay.

Risk of loss

Risk of loss passes to you when the order is delivered. If a package is lost before it reaches you, email us and we will send a replacement or refund you in full.

Refunds

All sales are final, with the exceptions set out in our Returns & Refunds policy.

Questions

Email invitaaeternacontact@gmail.com.

Accessibility Statement

Last reviewed: November 14, 2026

Our target

We want everyone to be able to use this site. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA.

What we've done

• Everything works with a keyboard, and focus is always visible.
• Images have text descriptions, and color names are written out.
• Text and controls meet contrast requirements.
• Motion is turned off if your device asks for reduced motion.
• We don't use accessibility overlay widgets.

Known limits

• Product photos show the front and back of each color. There are no close-ups yet.
• Checkout isn't open yet. Join the list to hear when it opens, or email us.

Tell us about a problem

If something on this site doesn't work for you, email invitaaeternacontact@gmail.com. We will reply within 5–7 business days.